What is the difference between traditional marketing and digital marketing?

The primary difference between digital marketing and traditional advertising is that many digital marketers look to provide value to their audience by using content marketing and other solutions. :- 

              Traditional Marketing: What Do the Stats Say?

 Traditional advertisers are typically just looking to increase sales with their ad spots, not to provide value.

Traditional marketing doesn't allow direct interaction with customers. Traditional marketing is an approach in which marketers identify their audience and place ads ...

Traditional marketing has been around for a long time.

Traditional marketing is nothing new as it’s a form of marketing that we have been exposed to at one point or another. It is a conventional mode of marketing that helps to reach out to a semi-targeted audience with various offline advertising and promotional methods.

Traditional marketing is a type of marketing that is hard to ignore and includes the traditional ads we encounter on a daily basis. Many of the common and most tried offline marketing tactics come under the following five major categories. :- 

      Print (magazines, newspapers, etc.)

1. Broadcast (TV, radio, etc.)

1. Direct Mail (catalogues, postcards, etc.)

1. Telephone (telemarketing, sms marketing, etc.)

1. Outdoor (billboards, fliers, etc.)

Traditional marketing may have evolved over the past few decades, but the fundamental aspects remain the same. The selling techniques that we use today heavily rely on the infamous four P’s of marketing: product, price, place, and promotion.

Every successful business knows how integral it is to create a proper sales funnel. By leveraging the four P’s of marketing, a business can actually lead its prospects and customers through any sales funnel and see favorable results.

     

                 Digital Marketing : What Do the Stats Say?

Digital marketing offers a higher level of engagement. Digital marketing is the term that refers to advertising on digital channels and devices. It is an essential form of marketing today as the number of Internet users is increasing exponentially on a daily basis. All the businesses whether old or new leverage the digital platforms like social media channels, emails, smartphones to reach their prospective customers. Marketing is all about connecting with your customer at the right time, and the right place and a large fraction of them are available on the Internet.

The most common types of digital marketing examples are:

1. SEO: Search engine optimization which helps to improve the ranking of a website on the search engines.

2. Content marketing: The process of creating and promoting content to generate brand awareness, traffic, lead generation, and customers.

3. Social media marketing: It involves promoting the brand through the available social media channels to drive traffic to the website, target more customers and generate leads.

4. E-mail marketing: The use of the email platform to inform the potential customers about the latest updates about a product, new discount offers, and events and direct customers to the business website.

Digital marketing or online marketing refers to the marketed related work that a business does through the Internet or an electronic device such as a mobile phone. Any business (regardless of its size) can leverage digital marketing to reach out to their target market, connect with prospects and convert more of them into customers/clients. Everything from search engine marketing to Facebook marketing comes under digital marketing. And we offer an array of digital marketing services here at LYFE. Feel free to check them out and see which ones might be best for your business.

The reason why digital marketing is crucial for a business today is because the Internet is becoming one of the most used tools. More and more people are logging on the web to carry out their day to day activities, which includes purchasing goods and services.

If you look at the past decade you’ll see that online marketing has grown exponentially. So when it comes to digital marketing vs traditional marketing, it’s clear that that digital as a definite edge.

Successful marketing requires a business to connect to prospects and customers in the best possible way, so that their is an actual return on the investment. Given the fact that a large majority of people (especially the Millenials) are spending their time on the Internet, it makes sense for you, as a business, to connect to them on it.

As technology grows and the new digital ideas are brought to life, the digital marketing world grows with it. One of the reasons why it continues to deliver results is because it is a form of inbound marketing. Which means, instead of you going out there to find people, they find you. Whether it is running an advertisement on Google or creating marketing related content for your blog, it’s all about attracting your target audience and spreading awareness.

The idea is to get out there and gain exposure. Because the more people know about your website, your brand and the products you sell, the more familiar they become with your agenda. Which eventually leads to close relationships or bonding that is developed on the basis of trust.

Being a business, the Internet offers you a way to build an authority in your niche and grow your online presence like never before.

Keeping the current growth of digital marketing in mind, particularly in the U.S., it won’t be long before digital ad spend takes over traditional advertising such as television ads. As of today, 60% of marketers across various industries have already shifted their efforts towards digital marketing.

Here are some more stats to help you understand the growth and prominence of digital marketing…

• More than 80% of shoppers/buyers do their research online before investing in a product/service.

• Almost 60% of U.S. adults use Facebook on a regular basis.

• 94% of B2B  marketers  are actively using LinkedIn for marketing.

• Mobile will be accounting for over 70% of digital ad spend by 2019.

• 90% B2C businesses report social media as being the most effective content marketing tactic.